Es ist vollbracht! Sazerac ist offizieller Cocktails New Orleans

MEDIA ALERT:

NEW ORLEANS GRANTED OFFICIAL COCKTAIL—
THE SAZERAC
JOIN IN THE CELEBRATION BY TOASTING THE ONLY CITY WITH ITS OWN OFFICIAL COCKTAIL ON WEDNESDAY JULY 16th AT 2PM

NEW ORLEANS – July 8, 2008-- Tales of the Cocktail, the most spirited event of the summer begins its five-day celebration of dining and drinking and the history of the cocktail in New Orleans with a toasting event at the Hotel Monteleone on Wednesday, July 16th at 2:00pm. Join Founder Ann Tuennerman, Senator Edwin Murray and House Representative Cedric Richmond as we honor the only city with its own official cocktail. The Sazerac Cocktail has been designated the Official Cocktail of the New Orleans.

WHO:
Senator Edwin Murray, House Representative Cedric Richmond, Founder of Tales of the Cocktail Ann Tuennerman and Tales of the Cocktails first brand ambassador Kevin Brauch, host of “The Thirsty Traveler”.

WHAT:
Toasting New Orleans Official Cocktail, The Sazerac along with Tales of the Cocktail’s first cocktail ambassador Kevin Brauch, host of “The Thirsty Traveler”

Enjoy complimentary Sazeracs, the 2008 Cocktail Competition winner, the Punch and Judy created by Charlotte Voisey and Sazerac cupcakes created by Steve Himelfarb of Cake Café.

WHERE:
Hotel Monteleone, Riverview Room
214 Rue Royale
New Orleans, Louisiana

WHEN:
Wednesday July 16, 2008
2:00 P.M.

WHAT ELSE:
History of the Sazerac
19th century pharmacist Antoine Amedee Peychaud, who operated his apothecary on Royal Street in the French Quarter, invented the Sazerac in New Orleans. Peychaud, a refugee of the slave rebellions of St.-Domingue (which became the nation of Haiti), concocted his own special blend of aromatic bitters, added them to French Brandy, made by Sazerac des Forge et Fils of Limoges, France, along with a little Louisiana cane sugar. This classic libation, over the course of the 19th century has evolved into the drink we know today, the Sazerac, which is composed of rye whiskey, sugar, absinthe (or a substitute), and Peychaud's Bitters. Regardless of whether it was the world's "first" cocktail, the Sazerac is among the first, and likely the Sazerac is the first cocktail born in the Crescent City.

Upholding ongoing traditions that distinguish this part of the country hold Louisiana and New Orleans together. The Sazerac has always been a greeting to first-time visitors to the state as well as a familiar companion to lifetime residents. The Sazerac is History in a glass.

Tickets are on sale now for the most spirited event of the summer. Tales of the Cocktail takes place in the New Orleans French Quarter, July 16-20, 2008, and features five days of delicious events such as cocktail mixing demonstrations and tastings, food and drink seminars, dinner pairings, author meet and greets and more – all presented by the country’s hottest mixologists, bartenders, chefs and authors. Purchase individual tickets, day passes or packages for the largest gathering of cocktail experts in the country. Stay at the legendary Hotel Monteleone, event headquarters for a full-bodied Tales of the Cocktail experience. Book tickets and hotel rooms at www.TalesoftheCocktail.com <http://www.talesofthecocktail.com/> .