des Vodkas lange Nase...

Heute entdeckte ich auf der Agenturseite von Smirnoff eine Pressemitteilung aus dem Frühjahr:

The Making of the Moscow Mule oder Wie Smirnoff den Cocktail revolutionierte

Der Titel an und für ist ein Paradebeispiel für Understatement. Wie hier zu sehen ist, hat man auch noch die legendären Copper Mugs nachgebaut. Nach dem Lesen des Artikels ist man ob schon der gekonnten Bescheidenheit der Pressemitteilung gewillt zu fragen: "Wer hat es erfunden....?" - Smirnoff wahrscheinlich nicht!

Wie der derzeit in London verweilende George Sinclaire auf seinem derzeit etwas ruhigem Blog in seinem Moscow Mule Artikel feststellt:

"The first known mention of the Moscow Mule is from the "Inside Hollywood" syndicated newspaper column, penned by Eith Gwynn, the date was the 27th of December 1942, and goes like this:

"There is a new drink that is a craze in the movie colony now. It is called "Moscow Mule." Recipe: equal parts Vodka, lime juice and ginger beer!...""

Die "Geschichte" von Smirnoff datiert zwar laut Eigendarstellung auf 1941 - wurde aber erst 7 Jahre später erstmals dokumentiert:


There is another claim that the drink originates specifically from 1941, this story was featured in the New York Herald Tribune, of 28th July 1948:

"The mule was born in Manhattan but "stalled" on the West Coast for the duration. The birthplace of "Little Moscow" was in New York's Chatham Hotel. That was back in 1941 when the first carload of Jack Morgan's Cock 'n' Bull ginger beer was railing over the plains to give New Yorkers a happy surprise. Here was ginger beer in crockery bottles tasting exactly like that of old England."
"Three friends were in the Chatham bar, one John A. Morgan, known as Jack, president of Cock 'n' Bull Products and owner of the Hollywood Cock 'n' Bull Restaurant; one was John G. Martin, president of G. F. Heublein Brothers, Inc. of Hartford, Conn., and the third was Rudolph Kunett, president of the Pierre Smirnoff, Heublein's vodka division. As Jack Morgan tells it, "We three were quaffing a slug, nibbling an hors d'oeuvre and shoving toward inventive genius." Martin and Kunett had their minds on their vodka and wondered what would happen if a two-ounce shot joined with Morgan's ginger beer and the squeeze of a lime. Ice was ordered, limes procured, mugs ushered in and the concoction put together. Cups were raised, the men counted five and down went the first taste. It was good. It lifted the spirit to adventure. Four or five later the mixture was christened the Moscow Mule--and for a number of obvious reasons. "

Es ist anzunemhen das der Drink an anderer Stelle erfunden, und für eine sehr gelungene Marketingkampagne genutzt wurde. Ehre, wem Ehre gebürt!